Mock Project - Email Copy

Copy type 
This is not a direct sales copy. It’s a lead generation and engagement-focused email.

Overview
A short, punchy email targeting individuals aged 25-45 looking to lose 10 kilos of body fat, frustrated with their current fitness routines and struggling to see results despite their efforts. It identifies the problem of overtraining, explains why it’s happening, and offers a smarter solution.

Strategy
PWAS structure. This strategy is to agitate the problem of overtraining and frustration, and then present an alternative solution that feels more achievable. This creates intrigue and engagement.

Goal
The goal is to create curiosity and encourage the audience to take the next step by responding to the email, leading to further engagement or conversion, rather than directly selling a product or service.